Thursday, November 10, 2011

PSA PLAN worksheet


  1. What issue/ topic did you choose? Digital Health and Wellness
  1. Why is this important? It is important because people should know the dangers of using technology. 
  1. Who do you want to reach? (target audience) Everyone, but mainly the youth.
  1. What is the behavior your looking to change? I want to open people's eyes so that they realize the danger that they are facing.
  1. Why doesn’t the audience already engage in this behavior? Because the dangers aren't as obvious as other things.
  1. What emotional appeal can you make? I can make an emotional appeal of safety and cautious.
  1. Belonging; Power/Control; Fun: Safety; 
  1. Put your audience in a situation/scenario where the issue would come up in their lives. People sometimes become addicted to technology without them noticing thus causing mental problems. 
  1. Where are they? (setting) In their desk staring at their computer monitor.
  1. Who is there? (characters)Adults, but mostly teenagers. 
  1. What’s’ going on around them?  ( ambient sound) Different things that require physical activity, but they rather stay and use the computer.
  1. What are they saying? (dialogue) "I rather be on Facebook"
  1. Who is message brought to you by? ( Station; organization) IDEA College Prep Students

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