PSA PLAN worksheet
- What issue/ topic did you choose? Digital Health and Wellness
- Why is this important? It is important because people should know the dangers of using technology.
- Who do you want to reach? (target audience) Everyone, but mainly the youth.
- What is the behavior your looking to change? I want to open people's eyes so that they realize the danger that they are facing.
- Why doesn’t the audience already engage in this behavior? Because the dangers aren't as obvious as other things.
- What emotional appeal can you make? I can make an emotional appeal of safety and cautious.
- Belonging; Power/Control; Fun: Safety;
- Put your audience in a situation/scenario where the issue would come up in their lives. People sometimes become addicted to technology without them noticing thus causing mental problems.
- Where are they? (setting) In their desk staring at their computer monitor.
- Who is there? (characters)Adults, but mostly teenagers.
- What’s’ going on around them? ( ambient sound) Different things that require physical activity, but they rather stay and use the computer.
- What are they saying? (dialogue) "I rather be on Facebook"
- Who is message brought to you by? ( Station; organization) IDEA College Prep Students
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